Lonely Kids Club was formed in 2010 by a boy called Warwick. At this time he was failing his construction degree and had an unhealthy addiction with T-shirts. Eventually the decision was made to drop out of construction, and instead fly over to Europe for a while, returning with a solidified idea to launch a clothing label and pursue a dream. Driven by this passion, Lonely Kids Club was launched officially in the early months of 2011, as an independent label that believed in the principle that clothing should be personal.
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