What is AMP?
A backend project of Google termed Accelerated Mobile Pages, which makes the loading of web pages faster on mobile devices is now sought by all publishers as an open standard. Web pages using AMP coding standards are ranked better when searched over the search engines. The coding way is referred to as AMP HTML and they render faster than regular HTML. Leading social platforms like Twitter, Pinterest and Google Search uses AMP HTML to deliver the web content. AMP standards include the use of AMP JS library for rendering the HTML and AMP Cache to cache the served HTML. Cumulatively, the AMP suite improves.
SEO Benefits of Accelerated Mobile Pages.
Accelerated Mobile Pages (AMP) has the below key Search Engine Optimization (SEO) benefits:
Faster loading pages for mobile users
The highlighted benefit associated with AMP is the faster loading of web pages on mobile devices. Faster pages are the need of the hours as mobile users abandon pages if they take too long to load and thus leading to lower conversion rates. AMP helps overcome these page loading issues and slowness is combated.
Improved search engine ranking
Page speed is an important factor in determining page ranking in the search engines. AMP, through its benefit of improving the speed of mobile pages, also improves the search engine ranking of the web pages. It is to be noted that user experience with speedily loading pages also influence search engine rankings.
Increased visibility for Publishers
Search engines like Google has begun to display the AMP symbols in its search results. Large images are displayed as carousels for delivering AMP content in these search results. Quite a way to attract users to visit the pages and providing better visibility for publishers, isn’t it?
Support for as
AMP provisions for displaying of advertisements that are visually enticing and that will gain user’s attention. AMP looks to support technologies and formats that are associated to display of advertisements. It is assessed that multiple advertising technology providers have already integrated with AMP.
Lower Bounce Rate
Lower bounce rate has been a visible benefit with the pages implementing AMP. It indicates that visitors are able to land on the pages as searched for – that too faster. It also is a strong contributing factor to the site’s ranking on search engines. All publishers agree to the fact that bounce rates need to be as low as possible.
Excellent Click-through Rates
AMP pages are immediately sought and navigated to by several web users considering the fact that they load faster. The rise in Click-through rates also has a good impact on Search Engine Optimization (SEO). Better user experience of these well-designed web pages that load faster aid in Click-through rates of them.
AMP Utilization for Backlinks
Backlinks, which are one of the top three factors deciding page ranks, are increasing with AMP pages. The rise in the number of clicks leads to enhanced visibility of content that is rendered on these AMP sites. The frequent visits to these AMP rendered websites also prove that the content is informative and is better in quality – directly leading to wider number of backlinks.
Strengthen Brand With Social Signals
When AMP pages are liked, shared and distributed on Social networking sites, the brand that is promoted on the web pages gain wider visibility amongst users. Hence social networks along with AMP, aid in site rankings and to strengthen the brand awareness online.
We also discuss how speed affect traffic in our website with regards of AMP here AMP Boost Traffic.